01
Audit & ICP
We start with what you have: pipeline data, win/loss patterns, current outbound performance. Then we sharpen the ICP and find the segments most likely to convert.
- ICP brief
- Account universe
- Messaging hypotheses
Deliverables
Process
A measured approach to growth.
Four phases. No black boxes. You see what we're testing, what's working, and exactly how meetings are being created.
02
Blueprint
We design the campaign system: channels, sequences, infrastructure, qualification criteria, and the handoff into your sales team's existing motion.
- Campaign plan
- Infra setup
- Sales handoff doc
Deliverables
03
Launch
Inboxes warmed, lists built, copy tested against multiple angles. First meetings typically land in weeks two to four.
- Live campaigns
- Weekly reporting
- Angle iteration
Deliverables
04
Scale
We double down on the segments and angles that work, expand the universe, and tune for cost-per-meeting until pipeline is predictable.
- Segment expansion
- Throughput tuning
- Quarterly review
Deliverables